What is a QR code and why should I use it for my event?

The "QR" in QR code stands for "Quick Response". It’s a two-dimensional matrix barcode that can be read and scanned with compatible devices such as a smartphone camera or an app. QR codes are a practical and highly efficient tool, bridging the gap between the physical and digital worlds. With an online QR code generator, you can create QR codes readable in both vertical and horizontal dimensions. QR codes can store links to an online store or an influencer's social media sites, and files such as photos, videos, music, and more. Here are some reasons you should use a QR code for your event: Automated ticketing: Eventbrite's automated ticketing tools generate unique QR codes automatically within the platform when attendees complete their online event registration. This streamlines the ticketing process, eliminating the need for manual ticket handling and enhancing overall efficiency. Mobile payment methods: QR code technology provides a seamless and cashless mobile payment method for attendees. They can use QR codes to make contactless payments for add-ons such as parking, merchandise, food, and drinks. This not only enhances the attendee experience but also facilitates a secure and efficient transaction process. Convenience and efficiency: The Eventbrite Organizer app further enhances the convenience and efficiency of using QR codes. Attendees can effortlessly pull up their digital tickets on their smart devices. The quick scan feature allows for a contactless event check-in process, ensuring a smooth entry experience for attendees.

How do I create QR codes for my event?

To create QR codes for your event, you have two straightforward options: 1. Use a URL shortener: Use a URL shortener such as bit.ly or goo.gl to send visitors to the appropriate web address. Once you get the shortened link, add .qr to the end. A QR code instantly pops up on the screen. Print it or take a screenshot, then add it to your marketing materials. 2. Use Eventbrite: Use an event ticketing or registration software like Eventbrite to create check-in QR codes automatically. When people register for your event, a QR code will instantly be generated as their ticket. Then, use the free Eventbrite Organizer app to check them in using the QR code.

What are some best practices to help ensure my QR code for event registration is successful?

Test the code: Always test your QR code to make sure it actually works. You want to confirm the code doesn’t just scan correctly, but that the place it takes them to makes sense to the user. Think mobile first: Make sure whichever webpage you point to is mobile-optimised. Since your audience is definitely coming from a smart device, you don’t want to lose their attention or break their trust by giving them a website that’s hard to read or use on a small screen. Add a URL, just in case: If someone does not have a QR reader and wants a workaround, adding an alternative URL to your printed matter is a nice gesture. Keep the link alive: You might be using the QR code to generate excitement about a one-time event. But if it appears on a poster, or other type of “hard copy” collateral, your URL needs to be permanent, too.

Where should I use QR codes for my event?

You can use QR codes for events in various ways to enhance planning, marketing, and the event itself. Here are four options: In printed collateral: Include QR codes in printed materials like brochures or flyers to provide attendees with up-to-date event information. They can easily scan the QR code for the latest schedule, speaker details, or vendor list. In large-format advertising: Incorporate QR codes in billboards, train, or bus advertisements to offer interested individuals quick access to more information. The QR code serves as a gateway, directing them to your event site. For faster check-in: Utilize QR codes on paper or electronic tickets to expedite the event check-in process. Each participant's unique QR code allows for easy tracking of arrivals and helps prevent ticket fraud. On participant badges: Add QR codes to participant badges, enabling easy contact data exchange by scanning with smartphones. This modern approach replaces traditional business cards and facilitates networking at events, especially in B2B settings.

Can I create custom QR codes for my event?

Yes. To create a scannable custom QR code that will send customers to your event listing , you can use a URL shortener tool like bit.ly or goo.gl. Once you get the shortened link, simply add .qr to the end of the new URL. A QR code will instantly appear on the screen. Make sure to test the code before your final sign-off, to ensure it directs customers to the correct event website.

How to Use QR Codes For Your Event Check-In & Registration

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Automated ticketing tools

Unique QR codes for event tickets are automatically generated within the Eventbrite platform when your attendees complete their online event registration form.

Mobile payment methods

QR code technology offers your attendees a cashless, contactless mobile payment method for add-ons such as parking, merchandise, food and drink, and more.

Eventbrite Organizer

The Eventbrite Organizer app allows attendees to simply pull up their digital tickets on their smart devices and breeze through a convenient contactless event check-in with a quick scan.

[Getting people in the door quickly] wasn’t something that happened before. But since we’ve switched to Eventbrite, we decided to release all of our tickets ahead of time instead of holding the majority to sell at the door.”Megan Wilson, Director of Digital Strategy, Harpoon Brewery

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