James Eder

James Eder is an entrepreneur, work–life coach, speaker and author with over 20 years of leadership experience. He co-founded Pion, known for Student Beans, which helps brands connect with Gen Z through insights, engagement, and verification. By verifying consumer status and preferences, Pion enables brands to grow lasting loyalty. His book The Collision Code shares how the business was built on the belief that people do business with people.

After graduating from the University of Birmingham, James has dedicated his life to mentoring and coaching others. Following the discovery of his heart condition, hypertrophic cardiomyopathy, he redesigned his life and now helps founders and change makers create meaningful change through coaching that offers space, accountability and support for everything they need to succeed - whatever success means to them.