Organizing an event

Share your events on Instagram

If you have an Instagram business account, you can share your event directly from Eventbrite using Share on social. This feature will allow you to create posts on Instagram that feature your event or collection. This feature requires an active Instagram business account, and it must be connected to a Facebook page. This feature won't share any personal event organizer or attendee data with Instagram.

In this article

  • Requirements

  • Create a post on Instagram from Eventbrite

  • Optional: Disconnect your account

Requirements

To use this feature, you'll need to connect your Eventbrite account to your Instagram account.

Instagram Business account requirements

You must have an active business Instagram account. If you don't have a business account yet, go to the Instagram app and switch your account to a business account.

Your Instagram account must also be connected to a Facebook page, and you must be an admin of that page. Log in to Facebook  and connect your Facebook page and Instagram account.

Permissions needed to post

When you first connect your social media accounts, there will be a list of required permissions. This includes permission for Eventbrite to view your social media profile and post from your account.

When you give permission to access your Facebook pages, only select pages that are connected to Instagram Business accounts.

If you don't give Eventbrite the required permissions, the app may not work correctly. To update your permissions, disconnect the app and reconnect.

Create a post on Instagram from Eventbrite

1. Go to “Marketing Tools.”

Log in to your Eventbrite account and go to Marketing Tools .

2. Select "Social Media." Then choose "Share on social."

3. Choose your event or collection.

  • Event: Feature and link to an event.

  • Collection: Feature and link to a collection of events.

Then choose the event or collection you'd like to feature in this post from the dropdown menu.

4. Select Instagram as your social media site.

Under Select a social account, select Instagram. If you'd like to make posts on any other social media sites, select them here as well.

If you haven't connected your social media accounts yet, you'll need to give Eventbrite the required permissions.

When you give permission to access your Facebook pages, only select pages that are connected to Instagram Business accounts.

5. Update the caption for your post.

Eventbrite automatically generates a caption for your post. Review the auto-generated caption and make any changes you'd like.

NOTE: Your post doesn't automatically link to your Eventbrite event. Consider adding a link to your event here and in your Instagram profile.

6. Upload your media file(s).

Under Add Photos/Video, drag and drop or select Upload a file to add your media file.

  • You can add up to 10 images. Each image must be 20 MB or less, and you can use JPG and PNG files.

  • Videos can be MP4, GIF, or MOV files under 8 GB. You can only upload one video per post.

NOTE: If you also choose to make posts on TikTok or LinkedIn, you'll need to review their post settings separately.

7. Select "Share."

Your post(s) will be live within a few minutes.

Optional: Disconnect your account

If you no longer wish to use this feature, you can disconnect your social media account(s).

1. Go to “Marketing Tools.”

Log into Eventbrite and go Marketing Tools .

2. Select "Settings."

3. Select "Integrations."

4. Select "Disconnect" next to the social media account(s) you'd like to remove.

Disconnecting a social media account doesn't remove any posts you previously made.

Still have questions?