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Add your Adwords pixel to your event

If you have a Google Adwords account and want to track activity on Eventbrite, create a conversion action for Eventbrite. Then add an Adwords pixel to your event. You'll need your conversion ID and label.

In this article

  • 1. Get your conversion ID and label.
  • 2. Go to your Event Dashboard.
  • 3. Go to "Tracking pixels" (under "Marketing").
  • 4. Click "Add new pixel" (under "Google Adwords")
  • 5. Enter your conversion ID.
  • 6. Click "Add conversion event" and set up your event.
  • 7. Save your changes.
  • 8. Confirm your pixel is firing.
  • Related articles

1. Get your conversion ID and label.

To add your Adwords pixel to your event, you'll need:

  • Conversion ID: 9-digit number with no dashes, letters, or special character

  • Conversion label: Alphanumeric string, can include special characters

To get your conversion ID and label:

  1. Create a website conversion.

  2. Go to Set up the tag.

  3. Select Use Google Tag Manager.

  4. Locate the conversion ID and label.

Eventbrite is unable to assist with this step. Refer to the Google Ads Help if you have questions about setting up your conversion action.

NOTE: You can't use Google Tag Manager on Eventbrite. You'll only need the conversion ID and label.

2. Go to your Event Dashboard.

In Eventbrite, go to Manage my events in your account. Then select your event.

3. Go to "Tracking pixels" (under "Marketing").

4. Click "Add new pixel" (under "Google Adwords")

5. Enter your conversion ID.

6. Click "Add conversion event" and set up your event.

First choose when you want your pixel to fire:

  • Event listing — when attendees visit your event page

  • Event register —when attendees view the order form

  • Event order confirmation — when attendees complete a purchase

  • Reserved seating pick a seat — when attendees choose a seat for a reserved seating event

Then, enter your conversion label.

7. Save your changes.

8. Confirm your pixel is firing.

Go to Google's tag assistant. Then debug your tracking pixel using your event listing page to confirm it's working. It may take a few hours for Adwords to verify your conversion tracking.

Ecommerce data includes detailed transaction information like total amount and currency. However, this data doesn’t account for refunds, transfers, or manual transactions.

Attendees’ privacy settings may also block your pixel from firing. For the most accurate information about your event sales, view your event reports.

Related articles

Eventbrite is unable to assist with troubleshooting your Adwords pixel. For more assistance, visit the following resources:

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