Despite the government’s attempts to boost domestic demand, a growing share of Chinese consumers are looking for value for money, particularly local brands. While a relatively small group continues to spend on high-end goods, including foreign brands.
The development may be temporary, but it could also signal deeper structural changes that businesses cannot afford to ignore.
This webinar will help you to determine whether your company should adapt the China strategy to stay aligned with evolving consumer priorities. Are you still playing by yesterday’s rules? Are your customers moving from premium spending to practical purchases? Does the rise of platforms like Pinduoduo reflect a short-term trend or a lasting reconfiguration of the retail landscape?
SPEAKERS
Miriam Wickertsheim, General Manager at Direct HR. Miriam is a senior leader in the Chinese HR services industry and a frequent speaker at prestigious organizations in China and abroad. She holds a double degree in Asia Studies and Economics.
Jacob Johansen, Principal at PwC China. Jacob is a leading international expert on the concept of retail user centricity. He also hosts China Bizz, a podcast about opportunities and challenges for foreign companies in China.
Peter Bøgh Hansen, China Political Director for Danish Industry. Peter is a recognized political analyst on China. He is a regular commentator in Danish and international media. In 2022, Peter published the book ‘Handelsvejen til Kina’.
