We are back: Web Analytics Wednesday Copenhagen

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We are back: Web Analytics Wednesday Copenhagen

Web Analytics Wednesday - The moment you have all been waiting for!

When and where

Date and time


Københavns Professionshøjskole - Campus Carlsberg 3 Humletorvet 1799 København Denmark

Map and directions

How to get there

About this event

Join the Web Analytics Wednesday Copenhagen!

Web Analytics Wednesday is an international event for analysts and marketers with talks from international and local speakers. IIH Nordic has facilitated the Danish WAW by arranging recurrent events in Copenhagen and periodic events in Århus and abroad.

At every WAW we aim to secure top-knowledgeable and experienced speakers within the field as well as making sure the sessions will be relevant, updating and exciting to you. Joining a Web Analytics Wednesday is not only about gaining new insights or hearing about interesting learning experiences, it is also a great opportunity to meet likeminded professionals from whom you can learn or teach about your own experience in the field. Be a part of this community!


16.30: Check in opens

16.45 – 16.50: Welcome and Check in, Steen Rasmussen, IIH Nordic

16.50 - 17.20: Opening Keynote: GA4 Integrations, Mark Edmondson, IIH Nordics

17.20 - 17.40: Changing patterns in data and activation, Morten Busk, KAYAK

17.40 - 18.00: The Problem with Data Layers, Milán Balázs, IIH Nordic

18.00 - 18.25: Networking Group Session

18.25 - 19.00: Dinner and break

19.00 - 19.20: Why organisations need to deliberately create data, Yali Sasoon, Snowplow

19.20 - 19.40: The Power of the Event, Maiken Torrild, Nordea

19.40 - 20.20: Keynote: Analytics in The Age of the Modern Data Stack, Ibrahim Elawadi, Philips

20.20 - 20.25: Perspectives & Closure, Steen Rasmussen, IIH Nordic

20.25 - End of the road: Networking and hugs…


How can I contact the organizer with any questions?

If you have any questions related to the event, please contact us at webanalyticswednesdaycph@gmail.com