B2B sales for fintech firms

The purpose of this session is to shed light on best-practice within b2b sales for fintech firms. This event will be a live-streamed workshop from Copenhagen Fintech Lab, where we have four sales experts from our local startup community sharing insights and advice for the early-stage fintechs in our incubation program. B2B sales is a tough nut to crack, and an expensive one to fail with as an early-stage startup, so a smart thing for any founder is to learn from those who has done it before.

AGENDA

• Introduction - Oliver Sjöstedt, Copenhagen Fintech
• Intro of incubation cohort - Legacy, ZTLment, HelloFlow & Finuprise
• Direct sales to SMEs at scale – Marie-Louise Dalsgaard, PLEO
• Distribution through integration to SMEs – Kim Ulf Rehfeld, Moneyflow
• Direct sales to enterprises – Thomas Wind Bøglund, Complyon
• Partner-sales to enterprises – Soren Hammer, Mazepay
• Wrap-up

The format will be 10 min presentation from the four speakers, each followed by a 10 min discussion among the group.

What is Copenhagen Fintech Incubation Program?

Best possible place to build a fintech in the Nordics - where you get 3 months of individual support with business development, partnerships and fundraising. The program includes several workshops in addition to the individual support as well as free office space together with 50 other fintech companies. Read more and apply here.