Unlocking Public Procurement in Denmark for Health-tech Solutions

Understanding Procurement Pathways for Healthtech Solutions Meeting with Regional & Municipal Procurement Decision-Makers

Procurement is often one of the biggest barriers for healthtech companies entering new markets. How do regions and municipalities actually buy digital health and medtech solutions? What criteria matter most? And how can innovators align their offerings with real procurement needs?

This session brings together regional and municipal procurement leaders with healthtech companies to:

• Share how procurement processes for health and care solutions are structured
• Highlight priorities, challenges, and best practices in tendering and adoption
• Provide insights into decision-making dynamics at the municipal and regional level
• Explore how healthtech innovators can prepare for successful procurement engagement.
• Present your solutions and get the chance to ask all you wanted to know about procurement.

About the speaker:

Ivan Kjær Lauridsen is Head of Welfare Technology at Aarhus Municipality, where he leads the city’s strategy on health and assisted living technologies. Trained as a nurse with a Master in Public Management, he combines clinical insight with managerial expertise to drive innovation in elderly care, digital health, and virtual healthcare solutions. Ivan plays an active role in European networks such as EUREGHA and the AAL Forum, positioning Aarhus as a frontrunner in welfare technology. With a strong focus on collaboration between healthcare providers, researchers, and technology companies, he is widely recognized for advancing practical, scalable solutions that improve care quality and support independent living.

Karsten Kirkegaard serves as Senior Category Manager for Direct Healthcare Products & Services at the Strategic Procurement Department of the Region of Southern Denmark. He has held this leadership role since July 2004, overseeing an annual procurement portfolio exceeding DKK 750 million THE ORG. With a robust background in healthcare sourcing and supply chain management, Karsten has held various strategic roles, including Head Procurement Officer for public competitive tendering of pre-hospital services, Category Manager for both direct and indirect healthcare products, and Regional Business Development Manager focusing on public–private healthcare collaborations THE ORG. He holds a Master’s degree in Foreign Trade and International Marketing and a Bachelor's in Business Informatics from Aarhus University and Universidad de las Américas, A.C.

Dorthe Feveile Kjerkegaard is an Innovation Coordinator in Innovationsenheden at Sygehus, where she leads strategic efforts to introduce patient-centered technologies and design solutions in healthcare. She blends research-driven innovation with collaborative co-creation, working closely with patients, clinicians, and cross-disciplinary teams to develop practical, tangible improvements for hospital environments. Her work exemplifies how innovation rooted in user engagement enhances care quality and supports improved patient outcomes.

Criteria for joining this event:- You are a paying member of Health Tech Hub Copenhagen (HTHC).

If you are not yet a member and would like to find out more about the opportunities available at HTHC, please contact Line Rasmussen (line@healthtechhub.org)