The end of blue links in Google: The new reality for retailers
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The end of blue links in Google: The new reality for retailers

Understand the biggest changes in Google since Shopping was introduced and how to avoid decline in organic SEO effort.

By s360

Date and time

Tue, 14 May 2024 08:30 - 12:00 CEST

Location

Comwell Aarhus, Dolce by Wyndham

2 Værkmestergade 8000 Aarhus Denmark

Agenda

8:30 AM - 9:00 AM

Breakfast & coffee

9:00 AM - 9:45 AM

How Google have changed

Mathias Hillerup

9:45 AM - 10:30 AM

How to win in the new search reality

Nikolaj Mogensen

10:30 AM - 10:45 AM

Short coffee break

10:45 AM - 11:30 AM

How to work with SEO going forward

Mathias Hillerup

11:30 AM - 12:00 PM

Q&A session

Nikolaj Mogensen

Mathias Hillerup

About this event

  • 3 hours 30 minutes

Despite what many may think, implementing AI and Search Generative Experience is not Google's first priority. Instead, Google has been focused on changing something as generic and fundamental as Search, almost turning completely away from blue links. The major Google changes occur because of rising competition in product search and the EU's Digital Markets Act (DMA) legislation from 2023. Therefore, Google is implementing several changes to its services, which will have a major impact on the result page and how we optimise towards these.

What does this mean for your brand and ecommerce? Firstly, changes in search results will affect your SEO performance within retail and ecommerce. Secondly, you must understand the changes already in place to adapt your SEO efforts in time.

To help you understand the biggest changes in Google since Shopping was introduced, we will examine the new results and explain how to avoid a decline in your organic SEO efforts. The scope of this event will be SEO for retail, and the event will therefore be intended for c and b-level marketeers within retailer and ecommerce companies.

The event is free of charge, however, we do expect it to be fully booked. We reserved the right to change your registration, if needed.

Frequently asked questions

Who is eligible to attend?

This event is exclusively designed for professionals from brands and e-commerce companies who are looking to enhance their SEO strategies. We reserve the right to cancel tickets that do not meet these criteria, including those held by other agencies, students, or non-retail professionals.

Is there a cost to attend the event?

No, the event is completely free. However, registration is required due to limited seating. We have 100 spots available, so be sure to secure your seat early.

What should I do if I can no longer attend the event after registering?

If you need to cancel your ticket, please follow the cancellation process outlined in the event communication emails. This allows us to offer your spot to someone on the waiting list and ensure full attendance.

Can I transfer my ticket to a colleague if I am unable to attend?

Ticket transfers are not automatically allowed, as we have specific criteria for attendees. Please contact us directly with your colleague's details to determine if they are eligible to attend in your place.

What is the main focus of the event, and what will I gain by attending?

The event focuses on the latest significant changes in retail SEO, particularly in light of Google's updates following the EU's Digital Markets Act. By attending, you will gain valuable insights into these changes and learn best practices for adapting your SEO strategy.

Will I receive a copy of the presentation slides after the event?

Yes, we will share the slides with all attendees who complete our feedback survey. Your input is invaluable, as it helps us continuously improve our events. The survey will be sent to your registered email address following the event, and once submitted, you will gain access.

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Organised by

s360

Led by technology and driven by data, we help advertisers make significant and measurable improvements in their digital marketing. We help our clients grow by optimizing their digital marketing investments. As a close partner, we deliver on all levels from strategy to execution. We combine marketing, data and technology to create the foundation for making the best possible decisions and thereby create long-term competitive advantages for our clients.