Is sustainability finally moving up on the pharmaceutical industry’s agenda? Nordic Sustainability and Kompas have joined forces to discuss the most significant sustainability-related challenges the pharma industry is currently faced with - and how pharma companies can embed sustainability into their strategic and communicative core.

During the past two years, society has looked to the pharmaceutical sector to get us out of the COVID-pandemic. People around the world are dependent on pharmaceuticals to overcome diseases every day. The necessity for pharmaceutical products has meant that, historically, regulation has prioritized ensuring product quality and consumer safety over environmental sustainability. Nowadays, it is becoming increasingly apparent that the sector has some significant sustainability challenges to deal with.

In this webinar, we aim to locate environmental hotspots within the pharma supply chain and suggest an approach for companies to start addressing these issues. New regulation is a big force driving sustainability within the industry, and we will cover some of the implications of the EU’s new pharmaceutical strategy. The sustainability consultancy Nordic Sustainability and the communication agency Kompas have teamed up to not only cover the sustainability challenges, but also the way forward, which includes transparent communication about the company’s sustainability journey.

Agenda:

• Intro to Nordic Sustainability & Kompas (5 mins)

• Maja Johannessen (Nordic Sustainability): Where is the pharma industry at in terms of sustainability, what are the biggest obstacles to becoming sustainable, and what are the solutions to these obstacles? (20 mins)

• Camille Aulkær Andersen (Kompas): Why should we communicate sustainability when we are already communicating healthcare? And how do we communicate sustainable messages effectively and creatively without overstepping legal, moral and ethical boundaries? (20 mins)

• Q&A (15 mins)

Practical:

The event will be conducted via Zoom Webinar. Link to be sent out prior to event.

Registration here on Eventbrite is required, and all registered participants will receive the Zoom link prior to the event.