Join us for an inspiring afternoon at Aalborg University in Copenhagen! Snacks and drinks will welcome all participants 💃🕺🍸🍿

Jörn will illuminate how foresight with design and design with foresight can inform strategic innovation and service design propositions with creativity, visualization, and prototyping capabilities.

The event will be held both online (via Zoom) and physically at Aalborg University in Copenhagen.

We hope to see you all in a physical setup, but in case you can't join here is the Zoom link:

Zoom Meeting

https://aaudk.zoom.us/j/62216457844

Meeting ID: 622 1645 7844

Passcode: 848109

🚀 THE SPEAKER 🚀

Jörn’s research explores Design Foresight, Vision and Fiction techniques as emerging processes within Strategic Design, Entrepreneurship, and Innovation Management. A full member of the "World Futures Studies Federation", he has conducted several major futures studies in luxury hospitality, Omni-channel retailing, and within the Financial Services sector, he has been leading a series of industry funded futures studies in Wealth Management and Private Banking. With emphasis placed on human-centred value innovation driving new sustainable markets, his research interests expand toward experiential human engagement propositions in form of service-centric user experience design concepts.

🚀 THE TALK 🚀

The United Nations' 2030 Agenda for Sustainable Development (UNDP, 2015) has brought into focus the wide scope of strategic decision-making across economic, social, and environmental dimensions. Developments at this scale are among contributing factors for business and design leaders to become more forward-thinking.

The hypothesis around the broader role of the strategic service design conversation, therefore, is to include systematic futures thinking as a transformational approach to producing visions of desirable, and foremost, sustainable, product-service systems futures.

This talk will illuminate how foresight with design and design with foresight can inform strategic innovation and service design propositions with creativity, visualization, and prototyping capabilities. To this end, design foresight offers a new approach to face the longer-term challenges and opportunities associated with socio-technological change.