This year it is 20 years since Alan Cooper coined the method of user profiles as personas. Over the years the persona method has been applied to many different domains and in many different formats. Lene will present 3 new areas that she has been researching in recent years: Automated persona generation - you can generate persona descriptions from large amount of quantitative data, but is it a good idea? Personas in agile methods – integration UX in agile development has proven to be difficult, but maybe personas is the solution? This part reports from 3 workshops in large corporations. International personas – most often personas has been applied on small samples of users without considerations on cultural differences, what happens when companies has a global audience? How can they be represented? And what are the obstacles in the method?

The 3 areas presented represents data collection, application and systems development and all have their pros and cons when it comes to application.

NEW ROOM: Building A in room 2.1.042 which is ground floor at the end of "Globengangen" (the globe entrance).

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Bio

Lene Nielsen is associate professor at the Department of Business IT, at the IT University of Copenhagen. She is Denmark’s leading expert in the persona method and has a PhD in personas and scenarios. Through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. Lene Nielsen has published more than 70 papers on personas and has recently published the second edition of her book on personas “Personas – user focused design.”

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SSD conversations are open also to people from outside AAU and so very often it is a good occasion to meet former students and people from different contexts, but with the very same interest: learn and discuss about design.

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