Navigate Regulatory in the UK: NICE and ORCHA

Are you looking to successfully access the UK market? If so, you won't want to miss this webinar!

Hosted by Health Tech Hub Copenhagen in collaboration with ORCHA, this online event features healthcare market access expert Faraz Farooqi and a healthcare leader and former NHS clinician Liz Ashall-Payne.

The webinar will introduce you to the National Institute of Health and Care Excellence (NICE) in the UK. NICE evaluates the clinical and cost-effectiveness of both new and existing digital health products and services. This evaluation process assists healthcare providers and policymakers in making informed decisions about which technologies to adopt and fund.

We are excited to hear from our speakers, Faraz Farooqi and Liz Ashall-Payne:

Faraz Farooqi
Faraz Farooqi is a healthcare professional with over 11 years of experience in the UK healthcare system. As the Associate Director of Business Development at NICE, he focuses on fostering partnerships to drive innovation in healthcare and ensure quality and effectiveness. Previously, he served as the Head of Business Development at the Medicines and Healthcare Products Regulatory Agency (MHRA), where he gained insights into the UK’s regulatory landscape.

Liz Ashall-Payne
Liz Ashall-Payne is the CEO and Founder of ORCHA, a global leader in digital health and accreditation. Liz Ashall-Payne has expanded ORCHA's reach to twelve countries and 70% of NHS regions in the UK. She has received several awards, including Tech Trailblazer by BIMA 100 and Entrepreneur of the Year. Liz Ashall-Payne actively mentors future healthcare leaders and contributes to healthcare policies as a board member for Tech UK. In her discussion, she will address the drivers of digital health adoption within the NHS, compliance requirements, and key lessons for technology companies entering the market.

Why ORCHA is important:

ORCHA plays a crucial role for digital health companies as a trusted evaluator of health applications. Its rigorous evaluation process allows companies to demonstrate the quality, safety, and effectiveness of their digital health solutions, which boosts their credibility and helps them stand out in a crowded market.
ORCHA's endorsement also facilitates partnerships with healthcare providers and institutions, seekíng validated digital health solutions. Overall, ORCHA enhances visibility, trust, and market acceptance for these companies, contributing to their success and the advancement of digital health innovation.

If you have any questions or need more information about this event please contact: oded@healthtechhub.org