Market Insight Webinar - Germany

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Sustainability - a key export driver

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Market Insight Webinar - Germany

We invite you to an exciting webinar presenting the results from the Insight Report of Denmark as a food nation and how to adapt your sales- and marketing strategy to the German market.

With an increased focus on sustainability, this year’s insight report is addressing the topic of sustainability as a key driver when doing business abroad. The webinar will focus on how Danish agriculture and food products and solutions are viewed by the international stakeholders and what to be aware of when promoting sustainable solutions. Valuable market insights and first-hand experiences from an experienced company and market specialist will be given.

Due to the current situation with the COVID-19 pandemic the export premises have changed, and sustainable solutions will play a vital role in the next steps to be taken to develop the business cooperation all over the world. The webinar will address the business opportunities that lies ahead and how to prepare the export journey.

Join us for an inspiring webinar with focus on the German market and gain insights on the following topics:

• Key findings from the insight report on Denmark as a food nation

• The role of sustainable products and solutions post the COVID-19 pandemic

• Local market experts’ perspectives on Danish sustainable food and agriculture products and solutions

• Hands-on experiences from a Danish company doing business abroad

• How sustainability affects branding, communication and business development

• The value of localisation strategies and connection to the core brand

• How to implement the Danish strongholds in your marketing and sales work

Based on the key findings from the insight report, market experts and company profiles will share their view and perspective on the given topics.

Date and time: November 12, 2020 @14.30-15.15

The webinar is free of charge and aimed at Danish exporting and export ready companies within the agriculture and food sector.

The webinar is conducted by Food Nation in collaboration with Confederation of Danish Industry, The Trade Council and Danish Agriculture & Food Council.

Technical details

For the best webinar experience please use headset and Google Chrome as browser.


Who should attend? We kindly invite representatives and decision makers from exporting as well as export ready companies and organisations within the food arena.

About the insight report: Food Nations insight report is a yearly survey conducted by Epinion on chosen export markets with focus on gaining insight on international decision makers perspective on Denmark as a food nation.

This year’s insight report is focusing on the role of sustainability within the food and agriculture sector and how Danish companies are perceived in this perspective. 1229 decision makers on the six export markets – Germany, US, UK, China, Japan and India have been surveyed as well as nine qualitative interviews have been conducted.

Information and contact: For further information please contact Kristin Holme, Project Manager at Food Nation, / +45 61 27 63 72

Market insight webinars

Food Nation is a public-private partnership established by the Danish government and leading private organisations and companies. Together with three of our partners; Confederation of Danish Industry, The Trade Council and Danish Agriculture & Food Council, Food Nation presents a serie of webinars on business opportunities and market advice from a sustainability perspective on the export markets China, The United States, The United Kingdom, Germany, India and Japan. Together with local market experts we will give you valuable market insights on both the present market situation, business opportunities and how to approach local decision makers in your sales and marketing activities based on findings from Food Nation’s annual Insight Report on Denmark as a food nation 2020. The market insight webinars are conducted in English and is primarily targeting Danish exporting and export ready companies.

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