Storytelling is more than stories. Today's technologies, new media, communication channels, make it possible to create and implement narratives with a higher impact on the audience.

Klaus Sommer Paulsen invites you to join him for this one-hour introduction to the principles of Integrated Storytelling. Learn about new narratives, audience roles, micro-stories and more to design unique experiences for your audience.

The key topics of the session will include

• How is storytelling different from what it used to be?
• What does it mean to design a story-based experience?
• How does Integrated Storytelling transform digital storytelling, the application of VR technology and experiential marketing?
• What are the audience roles and why should you consider them from the conceptual level?

Furthermore, Klaus will introduce his book Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions.

Published in July 2021 by Routledge, the book "equips you with skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level."

After this online session you will have the foundation to take our Integrated Storytelling Fudamentals Course.

This 4-week online course will provide you with theoretical insights and practical methods to understand and work within new narrative dimensions merging storytelling, experience design and new media technology.

IMPORTANT:

! We use ClickMeeting.com to deliver this session. Once you register on Eventbrite, you will receive the access link in your confirmation email.

To join the online event, you will log in with your name and email; it is needed for participating in the live chat with other participants and the Q&A.

Read more about how to attend an event on ClickMeeting here.

The event begins at 20:00 CET / 14:00 ET / 11:00 PT.

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The Integrated Storytelling Introduction session will be presented by Klaus Sommer Paulsen, Founder and CEO of AdventureLAB.

Klaus Sommer Paulsen has worked with storytelling and media for more than 30 years, and integrated marketing, digital multimedia and experience design since the mid-1990s. Besides this work, he has trained, lectured and presented talks and keynotes for professionals and students alike. He is in charge of AdventureLAB‘s collaboration with learning institutions, including VIA UC Film & Transmedia in Denmark, where he is chairing the educational committee for the Multiplatform Storytelling & Production (MSP) program. Klaus is currently presenting courses for marketing professionals for the Danish Marketing Association and students at the University of Tartu Pärnu College, Estonia.

He is the author of the book "Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions", published in July 2021 by Routledge.

Find Klaus on LinkedIn: linkedin.com/in/klauspaulsen

Read more about the book here.

About Integrated Storytelling

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.

Klaus designed this methodology at AdventureLAB, where we do not only apply it as our way of working by we also train companies around the world to implement it in their design process. For years, we have developed and facilitated masterclasses, workshops, courses.

Now we have launched our Integrated Storytelling Courses, with a fully developed, college-level program that combines theory and practice.

This online event is provided to you by AdventureLAB.

For more information about AdventureLAB and about our journey with Integrated Storytelling visit: adventurelabstudio.com