Introduction to Integrated Storytelling Principles, December 16th, 2020

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Join a one-hour introduction to Integrated Storytelling principles with Klaus Sommer Paulsen and learn about advanced storytelling methods.

About this Event

Some say that the story is the key to connection and memorability. We agree, but also know that it unfolds its real power when it transforms into an experience.

Companies and brands are now taking steps forward to integrate stories in their experience design, placemaking, destination management, guest entertainment etc. The process for doing so can be complicated, especially with different channels and audiences to reach. To help branding, entertainment and attraction professionals master it successfully, we introduce our updated online courses in Integrated Storytelling.

What is Integrated Storytelling? How can I use it to transform stories into memorable experiences?

These are among the questions Klaus will answer in this free online introduction to the theory and practice of the methodology. Anyone or any company, small or big, who wants to learn new ways of moving their career or business forward, is welcome to join us online. The key topics of the session will include

  • How is storytelling different from what it used to be?
  • What does it mean to design a story-based experience?
  • How does Integrated Storytelling transform digital storytelling, the application of VR technology and experiential marketing?
  • What is a story and experience integrator, and what is their role in an organisation?

For more information about this methodology, go to AdventureLAB's website.


! We use to deliver this session. All the registered attendees on Eventbrite will receive separate email invitations which include the access link. The link is personal to each attendee and can't be shared. No installations are needed to attend.


This session is a live, interactive presentation with the possibility to ask questions and participate in the discussion.

The Integrated Storytelling Introduction session will be presented by Klaus Sommer Paulsen, Founder and CEO of AdventureLAB and Themed Entertainment Association International Board Member.

Klaus has worked with storytelling and media for more than 30 years, and integrated marketing, digital multimedia and experience design since the mid-1990s. Besides this work, he has trained, lectured and presented talks and keynotes for professionals and students alike. He is in charge of AdventureLAB‘s collaboration with learning institutions, including VIA UC Film & Transmedia in Denmark, where he is chairing the educational committee for the Multiplatform Storytelling & Production (MSP) program. Klaus is currently presenting courses for marketing professionals for the Danish Marketing Association and students at the University of Tartu Pärnu College, Estonia.

About Integrated Storytelling

Used as a design method, Integrated Storytelling creates a synergy between the story and the experience, while empowering the audience with new roles and ways to immerse themselves in engaging memorable moments.

Klaus designed this methodology at AdventureLAB, where we do not only apply it as our way of working by we also train companies around the world to implement it in their design process. For years, we have developed and facilitated masterclasses, workshops, courses.

Now we have launched our Integrated Storytelling Courses, with a fully developed, college-level program that combines theory and practice.

For more information about AdventureLAB and about our journey with Integrated Storytelling visit:

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