Introduction to Integrated Storytelling Fundamentals

Introduction to Integrated Storytelling Fundamentals

Use storytelling as a design method to create the next level of audience-centric themed and branded story experiences!

By AdventureLAB

Date and time

Thu, 8 Aug 2024 11:00 - 12:00 PDT

Location

Online

About this event

  • 1 hour

Introduction to Integrated Storytelling Fundamentals is a transformative journey based on a highly regarded course Introduction to Integrated Storytelling Fundamentals formulated on principles from the groundbreaking and insightful book "Integrated Storytelling by Design," authored by course designer and instructor Klaus Sommer Paulsen. This is one of our most popular courses, and the interactive and engaging content and structure, developed over several years, has established AdventureLAB as one of the leading educational offerings in this domain. This course encapsulates the unique approach of merging storytelling with experience design. It transitions from penning down narratives to designing stories that resonate and engage and invite the audience to become part of them.


This free, 1-hour online session is a short form of the course and can be attended as a stand-alone webinar or as an introduction to the overall course. It will contain elements from the course sessions, including:


  • The Story
  • The Audience,
  • The Experience
  • Integrated Storytelling by Design


You can learn more about the complete Integrated Storytelling Fundamentals online course here:
https://www.adventurelabstudio.com/integrated-storytelling-fundamentals-online-course/


Your Course Instructor

Klaus Sommer Paulsen
MA IT Interaction Design & Multimedia

CEO & Founder of AdventureLAB
Associate Professor, VIA Film & Transmedia


The course is developed and presented by Klaus Sommer Paulsen, author of Integrated Storytelling by Design, an award-winning creative strategist, concept developer and designer.


Klaus’ involvement with professional training and education goes back to 1995. He is an Associate Professor with VIA Film & Transmedia and Course Director of the new international programme Film and Transmedia Storytelling with Generative AI. He has designed and led courses and programs for companies, associations and learning institutions, bringing theory and practice together from design thinking, integrated marketing, hybrid innovation and experience design.


His trademark as an instructor, lecturer and facilitator is highly interactive sessions focused on building knowledge and skills for immediate use by the participants.

Frequently asked questions

Which platform is used for the webinar?

Zoom. Please keep in mind that you do NOT need a paid Zoom account to attend the webinar.

Do I secure a seat for the full course by signing up for the webinar?

No. Seats for the webinar are limited, and registrations do not require participation in the webinar and happen on a first-come-first-served basis.

Tags

Organised by

AdventureLAB

AdventureLAB is an award-winning integrated storytelling and experience design studio working with core concept, story and design development for themed entertainment and brand experiences around the world. As part of our design and development programs, we provide world-class facilitation of creative development. Furthermore, we share our expertise and knowledge by providing high-level professional training to leading brands in the experience, marketing, tourism and attractions industry to help them achieve success with 21st-century media technology and new audience types and roles.