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INSPIRATIONAL MARKET WEBINAR - CHINA

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Market insights, hands-on experience and advice on how to approach and localise your marketing- and sales activities on the Chinese market.

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INSPIRATIONAL MARKET WEBINAR - CHINA

Localize your sales and marketing strategy to the Chinese demands.

The Danish Agriculture and Food Council and Food Nation invites you to an inspiring afternoon with focus on market insights, hands-on experience and advice on how to approach and localise your marketing- and sales activities on the Chinese market on March, 10 2021.

The COVID-19 pandemic has changed the export premises. Continuous adaption and instant problem solving has been a key factor to solve the new challenges. But it has also implied a change in buying behaviour among both companies and consumers.

According to the Danish Agriculture and Food Councils B2C market report and Food Nations yearly B2B Insight Report on Denmark as a Food Nation - the demand for sustainable products and solutions are increasing and it is a big potential to highlight the Danish efforts within this area.

By taking part in the inspirational session you will gain interesting perspectives on:

■ The current market situation and challenges to be aware of when operating on the Chinese market

■ Insight on how consumers and decision makers in Chinese agriculture and food companies view sustainability and Danish products and solutions

■ Hands-on experience and advise on how to adapt to the Chinese market with increased focus on sustainability

Target audience: We kindly invite representatives and decision makers from exporting as well as export ready companies and organisations within the food arena.


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PROGRAM

13.55 Join the webinar

14.00 Opening remarks - Lise Walbom, CEO Food Nation

Current challenges and opportunities for agriculture and food companies on the Chinese market - Thomas Østrup Møller, Ambassador of Denmark to China

Economic outlook on the German market - Frank Øland, Chief Economist, The Danish Agriculture and Food Council

Sustainability – a key export driver for agriculture and food companies - Lise Walbom, CEO Food Nation

Consumer perceptions on food culture and sustainability in China - Per Vesterbæk, Head of department, Market analysis, Danish Agriculture and Food Council

Company dialogue: How can sustainability support the export activities and which adaptations are necessary to the Chinese market? -Participating companies TBA - Moderated by Lise Walbom, CEO Food Nation

15.15 Final remarks - Lise Walbom, CEO Food Nation


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