IKEA Digital Transformation: Barbara Coppola, IKEA Chief Digital Officer

IKEA Digital Transformation: Barbara Coppola, IKEA Chief Digital Officer

Barbara Martin Coppola (MBA 05J) Chief Digital Officer at IKEA will discuss the topic of 'Transforming an Iconic Retail Brand'

By INSEAD Alumni Association Denmark

Date and time

Starts on Tue, 30 Nov 2021 18:30 CET

Location

BLOXHUB

Bryghusgade 1 Meeting Room: Los Angeles 1473 København Denmark

About this event

We are excited to have Barbara Martin Coppola (MBA 05J) Chief Digital Officer at IKEA talk on the topic of 'Transforming an Iconic Retail Brand'.

IKEAs transformation

IKEA is a giant in the retail world--with annual sales of over $48 billion, it is ranked as the most valuable furniture retail brand in the world and the 4th most valuable brand in the world in Kantar's annual survey. When most of Ikea’s global retail locations closed temporarily in 2020 during the pandemic, e-commerce became the cornerstone of the business. Online sales shot up by 10% nearly overnight and now constitute 16% of IKEA's overall sales. This sudden shift was possible, in part, thanks to a digital transition that had already been underway for several years, one of the biggest transformations in the company’s 78-year-history.

Barbara Coppola

This evolution was led by INSEAD alum Barbara Martin Coppola, who had previously worked at Google and Samsung. Barbara was hired in 2018 as the company’s first-ever Chief Digital Officer to head the digital transition, using data and technology to modernize everything from IKEA’s supply chains, to its stores, to the way its staff works.

Barbara has a background in both music and engineering and has a successful track-record in growing and transforming businesses. Barbara holds an INSEAD MBA from 2005 and was named NAA Denmark INSEADer of the year in 2020.

Event Program 

1830-1900: Arrival and networking

1900-2000: Keynote address by Barbara Coppola, IKEA Chief Digital Officer

2000-2100: Networking with canapes and wine 

When: Tuesday 30 November 2021, 18:30

Where: BLOXHUB, Bryghusgade 1, 1473 København K. Meeting room: Los Angeles

Tickets: Register for a ticket on Eventbrite HERE 

Price: NAA Members entry 300DKK. Members may bring 1 Guest. Guest entry is 350DKK. Non-members entry 400DKK. Note: Canapes and wine will be served. 

Payment: mark your full name, so we know who has paid

- MobilePay: 79 19 37

- Bank Transfer: Reg no. 3874, Account no. 2954702

Unsure if you are a member? See guidelines at bottom of email. You may also take this chance to become a member and pay the membership price. 

We look forward to seeing you there!

Organised by

INSEAD Alumni Association Denmark

Event booking policy:

  • Events are open to INSEAD Alumni Association Denmark members, visiting NAA members, current students, faculty and staff. NAA Denmark members have priority access to events.

  • Guest tickets are a membership benefit and members may bring colleagues and partners to selected events (guests must be accompanied).

  • Please book as early as possible as events do sell out. Admission is only possible if you have booked and pre-paid for the event.

  • If you are unable to attend an event, your admission is considered a donation to the Association to help us to strengthen the alumni community bonds amongst INSEAD alumni in Denmark, promote lifelong learning and business as a force for good.
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