How to Apply Integrated Storytelling Basic Principles

The event is postponed – new date coming soon

Something that makes storytelling so powerful is its universality. In a similar way, professionals can apply Integrated Storytelling principles in a variety of practices and industries.

Join our webinar with Klaus Sommer Paulsen to learn how to use Integrated Storytelling basic principles and implement tested and tried methods in your daily work, from themed experience design to creative strategy, themed experiences, audience journey and more.

The key topics of the session will include

• What is Integrated Storytelling
• How is storytelling different from what it used to be?
• What does it mean to design a story-based experience?
• The new roles of the audience
• Audience journey design

INFO: Registered attendees will receive a link to join the webinar on Zoom the day before the event and with a reminder shortly before the start.

Integrated Storytelling is the basis for creating audience-centric story experiences that apply, combine, and transcend disciplines and technologies. Used as a design method, Integrated Storytelling creates a synergy between the story and the experience while empowering the audience with new roles and ways to immerse themselves in engaging, memorable moments.

The principles are collected in the book “Integrated Storytelling by Design”, written by Klaus Sommer Paulsen and published by Routledge, Taylor & Francis Group in 2021. The book equips readers with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level.

Klaus Sommer Paulsen is an award-winning concept developer, designer, storyteller and creative director. His expertise in the convergence of storytelling, digital innovation and experience design has been built through a career spanning decades and disciplines. He has collaborated with VIA University College Film & Transmedia, Aarhus University, University of Southern Denmark and University of Tartu Pärnu College. He was also the contributing editor of Create Converge’s 2019 anthology Storytelling Beyond The Screen.

Klaus is the CEO and founder of AdventureLAB, the Integrated Storytelling studio based in Denmark.