Presentations by:

Niels Christian Flintholm, Partner at Leaf Digital

Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo

An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content. 

Through hands-on experiences you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.