€250 – €1,350

Experience Industry Challenge 2021: Retail 3.0+

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EIC2021: Retail 3.0+ is the event for retail professionals to redefine the future and the value of the retail experience

About this Event

Experience Industry Challenge 2021 Retail 3.0+ is a collaborative event taking place in Copenhagen in April 2021. The focus of the program is the immediate and sustainable future of the retail experience and how it empowers the retail industry in the Experience Economy.

We split the event into two main sessions – the Speakers Session and the Workshop Session. EIC2021 will gather retail professionals to level up the customer experience and to work together to find solutions to the challenges facing the retail industry.

Throughout the day, leading experts in the Experience Economy Joe Pine and Albert Boswijk will participate and share their knowledge and insights on the matter.

The event takes place in central Copenhagen, and the exact location will be announced shortly.


During the event, you will have the opportunity to gain valuable, new knowledge about the latest developments and trends in retail experience design and collaborate with leading, international experts in the Experience Economy Joe Pine and Albert Boswijk.

Attending EIC2021: Retail 3.0+ you will have access to:

  • Insights into retail industry challenges and innovative customer experiences;
  • Insights into the Experience Economy and how it benefits retail;
  • A collaborative workshop to define possible solutions for the identified challenges;
  • A follow-up report gathering statistics and outcomes of the workshop you can use in your future operations.

The event program:

The event consists of two main sessions – the Speakers Session and the Workshop Session.

The Speakers Session 9:00 - 12:00 CET

A full morning of sharing knowledge and asking essential questions. Joe Pine and Albert Boswijk will give presentations on the acceleration of the Experience Economy as an important creator of value for the retail industry, and how it applies to the businesses for the attendees.

Anja Bisgaard Gaede will join the Speakers Session as a guest speaker with an eye-opening talk about how retailers can navigate the consumer landscape with the use of emotional data.

This session ends with a panel discussion and Q&A with all the speakers present.

The Workshop Session 13:00 - 18:30 CET

The workshop begins right after lunch and will last the rest of the afternoon. It will be a highly interactive session with guided problem solving, innovation through Design Thinking and group collaboration.

Both Joe and Albert will participate and support the groups throughout the entire program.

Networking Café 18:30 - 19:30 CET

After a long day of inspiring presentations and work, we invite all the attendees in the workshop to join us for beverages and snacks in the company of new like-minded professionals, who will make the next step in taking the retail experience to the new level.

You can find the full description of the event on eic2020retail.com

Now you can also attend EIC2021: Retail 3.0+ virtually.

For anyone who can’t travel to Copenhagen this April, we will provide exclusive virtual access to the Speakers Session in the morning.

If you are working with retail, chances are you are already searching for innovative solutions for better customer engagement. The great thing about EIC2021: Retail 3.0+ is that you can take action right away with the support of experts and fellow retailer professionals.

EIC2021: Retail 3.0+ is brought to you bu AdventureLAB, and you host of the day will be Klaus Sommer Paulsen – CEO and founder of AdventureLAB and Themed Entertainment Association International Board Member.

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