Digital Marketing in China: How to Reach the Right Audience?

Digital Marketing in China: How to Reach the Right Audience?

B2B | Digital Marketing | Chinese Platforms

By DCBF, DCC HK and DCCC North, East and South China

Date and time

Tue, 29 Aug 2023 00:00 - 01:00 PDT

Location

Online

About this event

The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with potential Chinese customers.

The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and controlling how your company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.

If you want to learn more about China’s new digital landscape and the opportunities for your company to enhance its visibility, join our webinar where our speakers from NBH will provide an overview of the digital landscape in China and how business opportunities can leverage digital channels to create business opportunities. We will also have a company chare their experience and approaches to increasing visibility

During the webinar, we will highlight the following topics:

WeChat: How can companies gain thousands of relevant followers from their own industry?

Website: How can you optimize your company’s website for speed and visibility to your Chinese target audience?

Baidu SEM: How can businesses create business opportunities through China’s largest search engine?

Industry Articles (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?

Please contact info@dcbf.dk if you have any questions.

Organised by

Sales Ended