Digital B2B Marketing in China -  How to Reach the Right Audience

Digital B2B Marketing in China - How to Reach the Right Audience

Join us for this event, where speakers from NBH will unravel China's digital landscape through cases, knowledge sharing, and networking.

By DCBF & Danish Export Association

Date and time

Wednesday, March 6 · 12:15 - 4pm CET

Location

Danish Export Association

24 Lysbrohøjen 8600 Silkeborg Denmark

Agenda

12:15 Networking


Incl. sandwiches

13:00 Welcome

Hans Henrik Pontoppidan, DCBF

Ilse Korsvang, Danish Export Association

13:10 Digital B2B Marketing in China

Jonathan Kullman, NBH

Richard Hårdänge, NBH

14:00 Experiences from the Chinese Market

Hoyer Motors

14:30 Q&A

15:45 Closing Remarks

About this event

The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with potential Chinese customers.

The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and controlling how your company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.

If you want to learn more about China's new digital landscape and the opportunities for your company to enhance its visibility, join us at our event, where speakers from NBH will provide an overview of the digital landscape in China and how businesses can leverage digital channels to create business opportunities. Furthermore, speakers from Hoyer Motors will share their experiences from the Chinese market.


During the seminar, the speakers will highlight the following topics:


  • WeChat: How can companies gain thousands of relevant followers from their own industry?
  • Website: How can you optimize your company's website for speed and visibility to your Chinese target audience?
  • Baidu SEM: How can businesses create business opportunities through China's largest search engine?
  • Industry Articles (PR): How can companies get dozens of Chinese media outlets within their industry to cover their company?


After the event, NBH offers one-on-one consultation tailored to your company.
Please register for this in advance when filling out the registration form.


Members of DCBF & Danish Export Association can participate in this event for free.

Note: The event is also open to non-members, who can participate for 495 DKK.

Organized by

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