Chinese bargain apps have entered European markets with strong force in recent years. Temu is now the second most popular e-commerce platform in Denmark. Strong opposition from EU lawmakers have temporarily cooled down the rise. But overcapacity in most Chinese industries could soon ignite a new wave of cheap products to overseas markets. How should Denmark react?
Besides duty exemptions and lax inspection, the main driver is a keen focus on affordability among European consumers. Denmark is no exception. Surveys suggest that price is the main criteria for online purchases in the Danish market. Customers are aware of the potential risks associated with buying products on Temu, Shein, Wish, and other Chinese platforms, but attractive pricing is seemingly offsetting any concerns.
Consequently, it can be expected that an even broader supply of Made-in-China items will add to the pressure on competitors. Is there a future for Danish retailers in consumer goods, fashion items, and other segments densely populated by Chinese products? Will Danish competitors be forced to strengthen their own supply chains in China?
Join this webinar to find out.
