Building Strong and Lasting Customer Relationships

IMPORTANT - You can't attend unless you have a Nordic Fintech Week ticket. Buy tickets here*.

Building Strong and Lasting Customer Relationships – With Jesper Eriksson (Chief Commercial Officer, Kustom) and Björn Bryngelson (Head of Nordics, Klarna)

How can fintech companies build long-term, meaningful customer relationships? How does a provider of a highly technical and specialized product become seen as a true strategic partner? And how are evolving consumer expectations reshaping the playing field for every b2b2c company?

In this behind-the-scenes session, Kustom and Klarna share how their collaboration works in practice - from how it started, to the biggest challenges, and the key success factors behind a long-term win-win partnership. You’ll also hear insights on what it takes to stay relevant in a fast-changing consumer landscape.

During the session, you’ll get the chance to explore questions like:

• What does it take for a fintech provider to move from vendor to trusted partner?
• How do changing consumer demands impact customer relationships in a b2b2c model?
• How do you maintain a human connection in an increasingly digital customer journey?

When: Nordic Fintech Week

Where: Nordic Studio, TAP 1

Time: 16.30 - 17.15

If you have questions reach out to Sandra Khatemi sandra.khatemi@kustom.co.